A Curvy Kinda Lurve

Curve Lurve is a national breast health awareness initiative. Designed specifically for young women, its goal is to communicate the importance of breast awareness, and empower young women to care for their bodies and embrace their curves.

Developed by the McGrath Foundation, Curve Lurve was inspired by Jane McGrath herself, who was first diagnosed with breast cancer at just 31. At the time, Jane felt that there was a lack of information available that was relevant to young women. So, she became a passionate believer in the need for greater breast awareness for all women regardless of age.

Curve Lurve encourages women to be comfortable with their breasts right from the start, and to make caring for them a priority. We want all women to 'lurve their curves' for the rest of their lives - and enjoy better health and wellbeing as a result.