Breast awareness. It’s not just a girl thing.

The topic of breasts isn't just important for women. It may come as a surprise, but many boys and men also develop breast tissue. In fact, 65% of men will have some breast tissue at some point in their life.

Another surprising fact is that breast cancer isn't just a women's disease. About 100 men are diagnosed with it every year. But, while the chances are slim, it's a good idea to be informed and aware.

Keeping an eye (and a hand) on your partner.

If you have a wife or girlfriend, you can play a really important role in keeping their breasts healthy. We encourage women to get to know what their breasts look and feel like by looking at and touching them - and you can help by doing the same. We're pretty sure you won't object to doing that. After all, it's for health purposes!